A new world. A new perspective.

Pivot. Adjust. Respond. Reimagine. Change. You’ve most likely used at least one of these words in the last two months as we all face the life-changing effects of COVID-19.

The Good Scout team hopes you and your loved ones are safe, healthy, and faring well during this time.  As we thought about what we could do to help with this necessity of reimagining and change, we decided to launch #ScoutingGood updates.

We’re excited to use this as a time for you to reflect and go beyond the typical news to find people, places, innovations, and creations that inspire good and help us to look at life through a different lens. We’ll still share great information from the social impact, CSR and sustainability sectors, but we want to give you inspirational content that takes a different path, as well.

Our work is built on change, and change can only happen if we open our minds to areas outside of our norm. We hope you’ll find these updates to be a bright spot and a pause in your week to stay attuned to the sector while exploring new ideas and thinking.

From all of us at Good Scout, stay well.  We look forward to connecting virtually here and through some new efforts we have coming your way soon.

The Good Scout Team

Reads of the Week

Reimagining the way we do business, live and innovate will be critical in the aftermath of COVID-19. Hear how a bevy of tech execs, VCs, and analysts from companies like WhatsApp, AOL, McGraw Hill, Microsoft, and more are looking at the pandemic’s lasting impact on how we move forward. Fast Company

If we take our collective learnings from the current crisis seriously, the dawn of a new era of community and personal responsibility is upon us. Here’s how one leader in the fashion industry sees an urgent opportunity for sustainability and ethics in the industry. Vogue

With consumer patience for cause marketing fluff and sales-driven altruism hitting an all-time low, it’s time to enter a new, more genuine phase. Offers of paltry donations based on sales of select merchandise, social good giveaways and claims of sustainability won’t cut it during a pandemic that’s essentially shut down the global economy. Let’s just say consumers are no longer forgiving of “cause” missteps. WWD

Worth a Listen

With the kids at home and screen time increasing during this time of shelter in place, we remembered this excellent podcast episode from Note to Self on How to Create Good Digital Citizens. (Let’s face it, we could all benefit from this advice!)

A fifth-grader has stolen our hearts this week after she wrote a thank-you letter to her mail carrier for what he means to her. The result? An outpouring of love and appreciation from USPS employees across the country. NPR


Good Scout of the Week

We couldn’t pick just one, so we decided to go with 25 Good Scouts this week. From a familiar face at White House briefings to a renowned chef, meet Fortune‘s World’s 25 Greatest Leaders: Heroes of the Pandemic.


Innovation of the Week

Again, why stop at one? We’re big fans of TrendWatching and Business of Purpose. Their up-to-date compilation of COVID Innovations is worth a visit each week. Fascinating breakthroughs that are setting the stage for what reimagining is
all about.

What We’re Watching

The New Breed—The Rise of the Social Entrepreneur is a new feature documentary that captures the journey of three compelling millennials as they start businesses to tackle social and environmental issues, including poverty, homelessness and environmental pollution. The movie is available free for a limited time, and it’s well worth the watch. newbreed.tv