As We Navigate this Together

We will listen.
We will lead.
We will share as we learn.
We are committed to a path to anti-racism and we have work to do.

Here are just a few links we found helpful as we navigate this together.

Performance Allyship is Deadly. Here’s What To Do Instead. Medium
Black People Need Stronger White Allies — Here’s How You Can Be One Refinery 29

The Good Scout Team

Reads of the Week

Talking to Our Children about Race in America

It is time for parents to teach young people early on that in diversity there is beauty and there is strength.” Maya Angelou.

As a team of parents with kids ranging from three to 18, we believe it is never too early to start teaching children about race and racism. One avenue for sharing and promoting empathy is through the reading of books. Each year, the Coretta Scott King Book Awards are given to outstanding African American authors and illustrators of books for children and young adults that demonstrate an appreciation of African American culture and universal human values. Award-Winning African American Books.

“Coming Together: Standing Up to Racism. A CNN/Sesame Street Town Hall for Kids and Families”
Sesame Street has once again produced a special to help children and parents deal with issues of race and racism. The 60-minute special, “Coming Together: Standing Up to Racism. A CNN/Sesame Street Town Hall for Kids and Families” airs on Saturday, June 6, at 10 a.m. ET. Targeted toward the needs of children, it addresses racism, the recent nationwide protests, embracing diversity, and being more empathetic and understanding. CNN

Building a Positive Workplace Culture in a Remote World 
Building a positive and healthy workplace culture can be challenging under the most “normal” of circumstances, much less when employees are working remotely from their homes. It is possible to make everyone on your team feel important and valued, regardless of their “office” location. Entrepreneur

Competitors Align for Climate Change
Adidas and Allbirds believe collaboration can outperform the competition. The two shoe companies announced an effort they describe as “rewriting the rules of competition” – to create a sneaker with the “lowest ever carbon footprint.”

James Carnes, senior vice president of brand strategy at Adidas, says, “We’re not really competing with each other anymore—we’re competing with this external force. We hope more companies will think about that and [realize] that if you work together and one of you wins, then you all win.” Vogue

Worth a Listen

This past week’s episode of Smart People Podcast features Square founder, Jim McKelvey. He discusses his new book, “The Innovation Stack: Building an Unbeatable Business, One Crazy Idea at a Time”. Jim is on a mission to get great talent off the sidelines, and onto the entrepreneurial playing field by unlocking the roadmap to dealing with the unique challenges of original problem-solving. He argues it isn’t about the problem being solved, but about understanding the process to solve the problem.

Interesting to know (if only to us), Twitter and Square co-founder, Jack Dorsey, never graduated college and holds a massage therapist credential.

Good Scout of the Week

At a moment when honest conversations about racism and race in this country are paramount, JacqueRae Hill and Doug Parker are an example of how it can be done.

The two met on a flight when JacqueRae, a Southwest Airlines flight attendant, approached a man reading a book that was also a priority on her reading list, “White Fragility: Why It’s So Hard for White People to Talk about Racism,” by Robin DiAngelo.

The conversation was moving for both Doug and JacqueRae, and takes an interesting twist when you learn Doug’s job. USA TODAY

Innovation of the Week

WearWorks Co-Founder Keith Kirkland is committed to making the world a better place through design.

WearWorks’s first product, WAYBAND, is a wrist-wearable haptic navigation device for the blind and visually impaired. In 2017, WAYBAND was used to help a person who is blind run the first 15 miles of the NYC marathon without sighted assistance. TED

As a side note, our team members who work at the Fashion Institute of Technology are especially proud of Keith, a 2010 alumnus. For more FIT innovations like Keith’s, check out Unconventional Innovation at FIT.


What We’re Watching

Preservation Hall, in the French Quarter of New Orleans, opened more than fifty years ago and served as a bridge between whites and blacks. It was the first open venue in New Orleans, allowing professional musicians of all colors to perform for an audience of all colors. In addition to being one of the great venues for enjoying jazz music, Preservation Hall backs a foundation dedicated to preserving the music and supporting the musicians. A Tuba to Cuba documentary follows the Jazz Band to retrace their musical roots to post-embargo Cuba and create great musical collaborations with some of Cuba’s great musicians.



One Day Can Change Your Brand For Good

It’s our mantra at Good Scout. But we don’t stop at a day. The bottom line is we believe in change, in adapting, in altering course, in realigning…and reimagining. Whatever it may be, our goal is to help our clients find the right path to success. Take a look at our expertise, and let’s find a time to connect if you find yourself or your organization at a point where a new or altered path is needed.

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