Remembering, Memorializing and Honoring

Welcome back from what we hope was a relaxing holiday weekend.

We were reminded of the true purpose behind Memorial Day. So often we are focused on the picnics, parties, “summer launch”, and celebrations that we forget this is a time to remember those who fought for our freedom. And many times, we mistake the holiday for a time to honor those who are active, inactive or retired armed forces members.

This sparked a thought: perhaps it’s time to consider an expansion of this special holiday weekend be to Memorial and Honor Weekend. Memorial Day would remain (as it should) a time to reflect, remember and salute, while an added Honor Day (Friday, perhaps?) becomes a time to thank and laud our military men and women. And while we’re at it, let’s consider adding our newest heroes — our healthcare and frontline workers — to this Honor Day.

Who’s in for Memorial and Honor Weekend?

Until we’re able to get this established, enjoy this week’s finds that continue to move us through this time of rebuilding and reimagining.

The Good Scout Team

Reads of the Week

With more than 70% of U.S. employees saying the pandemic is the most stressful time in their careers, more and more companies are likely to create programs like “Emotional Resource Groups” (ERGs). ERGs are designed to develop communities of people with shared identities and experiences within the company, and might just be what we think is a strong path to more open communication about mental health. Harvard Business Review 

Earlier this month, Airbnb’s CEO and Co-founder Brian Chesky’s open letter to his employees announcing the layoffs of nearly 25% of the company was widely shared via social media. The reason the letter made headlines – Brian took a different approach. During these difficult times, Chesky turned to empathy and transparency to communicate his message. Medium

GreenBiz’s annual “State of the Profession” report takes an in-depth look at the evolving role of sustainability leaders in today’s business world. Though it was completed pre-COVID-19 (discussed in a follow-up webcast), it is packed with useful — and perhaps timely — insights for all of us considering sustainability’s role in future planning. One clear sign of growth in the area: more than 50% of companies surveyed reported an increase in budget and headcount for sustainability efforts and experts. GreenBiz

Worth a Listen

In the Finding Mastery podcast, Dr. Michael Gervais, a high-performance physiologist, explores how world class athletes, business leaders, and entertainers master their craft. Given the world’s current situation, Dr. Gervais compiled a special episode, “Leaders Navigating the Unfolding, Unpredictable Unknown” with interviews from J.Crew CEO, Jan Singer (days before filing for Chapter 11), Dr. Deepak Chopra, Microsoft EVP Judson Althoff, and World Economic Forum Member Michelle Avary.

Good Scout of the Week

Class of 2020. We are confident graduating seniors have what it takes to lead us in the future – grace under pressure, resilience, creativity…and commencement speeches from some of the world’s best minds.



Innovation of the Week

In conjunction with the UN World Day for Cultural Diversity for Dialogue and Development, Crayola launched “Colors of the World,” crayons representing more than 40 skin tones across the world.  Crayola CEO Rich Wuerthele said, “We want the new Colors of the World crayons to advance inclusion within creativity, and impact how kids express themselves.” And we couldn’t agree with him more.  CNN

What We’re Watching

In the 90s, a group of American surfers, known as Momentum Generation including 11-time World Champion Kelly Slater, began dominating the sport and changing the surfer culture. Momentum Generation is the story of how these friends, from different backgrounds, bonded at “Benji’s House” and pushed each other to new performance levels. Hint: if you need a break from your current view, you could always watch this movie on mute and pretend you are in the islands.




One Day Can Change Your Brand For Good

It’s our mantra at Good Scout. But we don’t stop at a day. The bottom line is we believe in change, in adapting, in altering course, in realigning…and reimagining. Whatever it may be, our goal is to help our clients find the right path to success. Take a look at our expertise, and let’s find a time to connect if you find yourself or your organization at a point where a new or altered path is needed.

Do you know friends, colleagues and others who may be interested in these reads or in learning more about what we do at Good Scout? Please share #ScoutingGood with them or have them register at our website.