Day: July 9, 2025

Before Nonprofit Rebranding: The Step You Should Not Skip

Nonprofit rebranding strategy session in progress, as a woman stands confidently in front of a flip chart, presenting ideas to a diverse team seated around a table in a modern office filled with books and supplies.

Rebranding can sound like the answer to a lot of problems. But if you are considering a nonprofit rebranding effort or brand messaging overhaul, there’s one question we recommend asking first: What exactly are we trying to align our brand around? For many nonprofits, the answer is fuzzy. And that’s where brand work—no matter how […]