can change your brand
for good.

We’ve been where you are. Wondering why it takes 28 meetings, 64 conference calls and 300 slides to get to a good place. Let’s take a better path.

We’re Good Scout. We streamline the journey for leading nonprofits and brands to arrive at their most meaningful and lasting social good through proven, purpose-driven strategies.


We call it SCOUTING YOUR GOOD. It’s a streamlined and agile 3-phase process led by our team working directly with yours to scout your assets and priorities, align them for the greatest impact, and execute innovative and impactful strategies to grow your social good.



We inventory the assets and initiatives your organization is invested in, unpack what’s working and what’s not, and determine what priorities are self-sustaining, struggling, or competing.



We put targeted and timely insights on the table and identify areas where your strongest, most relevant assets can align to achieve lasting impact.



We partner with your team to develop fresh strategies and tactics to arrive at a fully-defined, unified path for achieving your most meaningful and enduring social impact.


Organizational Integration

Creating lasting success depends on how well you define and develop organizational-wide structure(s) that support your overarching goals. Our team engages with yours to create, integrate and roll out sustainable structures to take you to the next level. We help you:

  • Expose Blind Spots
  • Uncover Dependencies
  • Leverage Efficiencies
  • Identify Common Goals

Brand & Culture Strategy Cohesion

Your brand is your culture. Creating a seamless cohesion between your culture and brand results in more authentic engagement, revenue growth and impact. We leverage your “good”, your people, your processes, your current social impact and your brand. We’ll help you strengthen your brand through:

  • Mission and Footprint for Impact
  • Messaging Hierarchy and Application
  • Board Culture and Strategic Leadership Coaching
  • Summit and Conference Development and Facilitation

Revenue Growth & Diversification Strategies

Beyond scouting your good, we help you grow your good. We develop innovative revenue initiatives at individual, corporate, institutional and foundational levels to activate new and existing donors and customers through proven acquisition, optimization and retention models. We’ll help you map a growth path through:

  • Revenue Portfolio Analysis, Optimization, and Mapping
  • Program Integration with Revenue Opportunities
  • New Business Development Frameworking
  • Signature Campaigns

Social & Environmental Responsibility Roadmapping

Today, your audiences and partners view Environmental and Sustainable Responsibility Practices as an expectation—a fully-integrated pillar of your brand, culture, and social impact strategies. We help you map a feasible path from where you are to where you need to go. We’ll engage your team to build a Sustainability Roadmap through:

  • Identifying Responsible Internal Practices and Core Pillars
  • Strengthening Current Initiatives
  • Improving Your Sustainability Storytelling
  • Curating Partnerships with Organizations to Broaden Awareness


When we were seeking to create a platform for our Golden Fleece Foundation we engaged Good Scout to help develop a plan that made sense for our brand and for our customers. The experience was very thorough and thoughtful as they took the time to understand the nuances of our organization and crafted a solution that was executable and scalable. Since then I have depended on Good Scout to provide ongoing direction, insight and sharing innovative industry initiatives. This is a team one can depend on for their experience and mission of doing good.


VP – Social Purpose / Managing Director – Golden Fleece Foundation
The training and tools that Good Scout provided have made a lasting impact on our program. We conduct this maximization exercise every six months and reference it regularly as it serves as a foundation for annual planning. It forces us to ask the right questions and hold ourselves accountable as we set goals and make investments.


Director Internal Communications

Following significant work with Good Scout to strengthen our corporate and Dine partnership strategies, we knew the team was the perfect fit to help us develop and implement a comprehensive revenue-generation and enhancement program that matches the bold ambitions of Share Our Strength and our No Kid Hungry campaign.

Jill Davis

Chief Revenue Officer


Whether you partner with us for Organizational Integration, Brand & Culture Strategy Cohesion, Revenue Growth & Diversification Strategies or Social & Environmental Responsibility Roadmapping, this is what you really need to know: Our people are our greatest capabilities.

Philips McCarty

Phil’s greatest capability is to paint a big vision with a fresh edge. His breadth of experience allows him to make fast leaps, most often in a room of people who walked in wondering if anything would be accomplished, then walking out knowing they can accomplish anything.

Philips has created game-changing social impact, corporate social responsibility, and purpose entertainment marketing programs for clients including:
  • American Heart Association
  • NBCUniversal
  • NASCAR Foundation
  • Nationwide Insurance
  • Imagine Dragons
  • The Elizabeth Taylor Trust
  • St. Jude Children’s Research Hospital.

He currently leads the Fashion Institute of Technology Foundation, building education and research programs focused on sustainability and social impact to transform the new creative economy.

Words to live by:

“There are two types of people in this world, the Givers and the Takers. The Takers sometimes eat better, but the Givers always sleep better.”
― Danny Thomas

Charisse Brown

Charisse is an expert at identifying big picture ideas and operationalizing them, focusing on making them long term and sustainable versus a flash in a pan. She takes piles of details and trends, re-aligns them and plans them out over time to generate a sustainable strategies.

Charisse has dedicated her life to creating enduring marketing and fundraising partnerships that enrich brands—both nonprofit and corporate. She has led a diverse list of national and global organizations to new levels of social impact, including:

  • Southwest Airlines
  • Gamestop
  • Maggiano’s
  • AT&T
  • NBCUniversal
  • Make-A-Wish America
  • American Heart Association
  • Big Brothers Big Sisters

Words to live by:

“It always seems impossible until it’s done.”

– Nelson Mandela

Cindy Jones-Nyland

Cindy has an uncanny ability to pull together unconnected pieces, resources and structures and align them to work better together. As a bridge builder with a deep understanding of revenue diversification, she knows when to think big and when to impose rigorous discipline to keep things moving.
Cindy is a multifaceted marketing expert with diverse experience in leading, directing and execution of integrated global marketing and business strategies in entrepreneurial and large organizations for both profit and non-profit environments. She has worked at/with numerous nonprofits and brands, including:
  • Heifer International
  • Susan G. Komen for the Cure
  • Avon Breast Cancer Crusade
  • Wipe Out Kids’ Cancer
  • AT&T
  • Oracle
  • RewardStyle
  • Pepsico
  • UT Southwestern Medical Center

She is an ICF Georgetown certified executive leadership coach, co-founded Brite Dandelion and a Strategic Advisor for TO THE MARKET.

Words to live by:

“People may forget what you said, they may forget what you did, but they will never forget how you made them feel.”

– Maya Angelou

Melanie Copple

Where some see a clutter of brands, Melanie sees a world of partnerships. As an accomplished Brand Partnerships Director in the nonprofit and fashion industries, her experience includes fashion sustainability, trend analysis, business operations, marketing and supply chain logistics.

Melanie is dedicated to advancing social change in nonprofits and brands through environmental and sustainable responsibility practices. Her work has focused on educating consumers and brands on mindful uses of resources and transparent supply chains, and the adoption of sustainable practices to foster successful brand partnerships. Her roles with leading brands include:

  • Nest
  • Trina Turk
  • Versace
  • Maiyet

She is also the Director of Strategic Philanthropy at the FIT Foundation.

Words to live by:

“In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing.”

– Theodore Roosevelt


We built Good Scout to unite the industry’s brightest, most experienced strategists to guide impactful leaders and organizations toward more meaningful and positive social impact.

Finding your best path to a better social good always starts with a heavy dose of truth-telling. So, here’s ours: We didn’t build Good Scout to build award-winning PowerPoints or 30-pound strategy decks that barely fit in your carry-on.


That’s why we’re big on productive conversations, not marathon meetings.

We’re fans of fresh insight, not redundant research.

We love innovative execution, but we excel at innovative strategic direction.

We roll up our sleeves.

We erase the whiteboard.

We open minds, including our own.

We tell you what you need to hear.

That’s sometimes shocking, but always trustworthy.

We propose what you need to succeed, not what we need to sell.

We scout your good.

We align your brand.

We grow your impact.

That’s what we’re about. Let’s talk about what you’re about.