We Scout
Your Good.

We've been where you are. Seeking the inspiration to diversify fundraising, expand audience engagement, and increase program impact.

We’re Good Scout, a social impact consultancy. We streamline the process for leading nonprofits and corporations to arrive at their most meaningful and lasting social good through proven, purpose-driven strategies.


We call it SCOUTING YOUR GOOD. It’s a streamlined and agile 3-phase process led by our team working directly with yours to scout your assets and priorities, align them for the greatest impact, and execute innovative and impactful strategies to grow your social good.



We inventory the assets and initiatives your organization is invested in, unpack what’s working and what’s not, and determine what priorities are self-sustaining, struggling, or competing.



We put targeted and timely insights on the table and identify areas where your strongest, most relevant assets can align to achieve lasting impact.



We partner with your team to develop fresh strategies and tactics to arrive at a fully-defined, unified path for achieving your most meaningful and enduring social impact.


We leverage your existing “good”: your people, your processes, your current impact, and your brand. We expose your blind spots, leverage efficiencies and most importantly, identify the common goals. We believe in productive conversations, not marathon meetings.

Our areas of expertise

Revenue Growth & Diversification Strategies

We develop innovative revenue initiatives at individual, corporate, institutional and foundational levels to activate new and existing donors and customers through proven acquisition, optimization and retention models. We’ll help you map a growth plan through:

  • Fundraising Portfolio Analysis, Optimization and Mapping
  • New Business Development Frameworks
  • Integrated Brand/Fundraising Campaign Development
  • Partnership Summits and Workshops

Social Impact

Our team engages with yours to create, integrate and roll out sustainable structures to take you to the next level. We help you:

  • Entertainment and Content Engagement
  • Stakeholder Programs
  • ESG Strategy Analysis and Integration

Purpose Culture

Creating a seamless cohesion between your culture and brand results in more authentic engagement, revenue growth and impact. We’ll help you strengthen your brand through:

  • C-Suite Thought Partners
  • Board Culture and Development
  • Equity and Inclusion Training and Workshops


Following significant work with Good Scout to strengthen our corporate and Dine partnership strategies, we knew the team was the perfect fit to help us develop and implement a comprehensive revenue-generation and enhancement program that matches the bold ambitions of Share Our Strength and our No Kid Hungry campaign.

Jill Davis

Chief Revenue Officer
The training and tools that Good Scout provided have made a lasting impact on our program. We conduct this maximization exercise every six months and reference it regularly as it serves as a foundation for annual planning. It forces us to ask the right questions and hold ourselves accountable as we set goals and make investments.


Director Internal Communications

When we were seeking to create a platform for our Golden Fleece Foundation we engaged Good Scout to help develop a plan that made sense for our brand and for our customers. The experience was very thorough and thoughtful as they took the time to understand the nuances of our organization and crafted a solution that was executable and scalable. Since then I have depended on Good Scout to provide ongoing direction, insight and sharing innovative industry initiatives. This is a team one can depend on for their experience and mission of doing good.


VP – Social Purpose / Managing Director – Golden Fleece Foundation


Charisse Brown

Charisse Brown

President & Partner

Charisse is an expert at identifying big picture ideas and operationalizing them, focusing on making them long term and sustainable versus a flash in a pan. She takes piles of details and trends, re-aligns them and plans them out over time to generate a sustainable strategies.

Charisse has dedicated her life to creating enduring marketing and fundraising partnerships that enrich brands—both nonprofit and corporate. She has led a diverse list of national and global organizations to new levels of social impact, including:

  • Southwest Airlines
  • Gamestop
  • Maggiano’s
  • AT&T
  • NBCUniversal
  • Make-A-Wish America
  • American Heart Association
  • Big Brothers Big Sisters

Words to live by:

“It always seems impossible until it’s done.”

– Nelson Mandela

Philips McCarty

Founder & Consulting Partner

Phil’s greatest capability is to paint a big vision with a fresh edge. His breadth of experience allows him to make fast leaps, most often in a room of people who walked in wondering if anything would be accomplished, then walking out knowing they can accomplish anything.

Philips has created game-changing social impact, corporate social responsibility, and purpose entertainment marketing programs for clients including:
  • American Heart Association
  • NBCUniversal
  • NASCAR Foundation
  • Nationwide Insurance
  • Imagine Dragons
  • The Elizabeth Taylor Trust
  • St. Jude Children’s Research Hospital.

He currently leads the Fashion Institute of Technology Foundation, building education and research programs focused on sustainability and social impact to transform the new creative economy.

Words to live by:

“There are two types of people in this world, the Givers and the Takers. The Takers sometimes eat better, but the Givers always sleep better.”
― Danny Thomas

Cindy Jones-Nyland

Brand and Social Impact Strategist, & Professional Certified Coach (PCC)

Cindy has an uncanny ability to pull together unconnected pieces, resources and structures and align them to work better together. As a bridge builder with a deep understanding of revenue diversification, she knows when to think big and when to impose rigorous discipline to keep things moving.

Cindy is a multifaceted marketing expert with diverse experience in leading, directing and execution of integrated global marketing and business strategies in entrepreneurial and large organizations for both profit and non-profit environments. She has worked at/with numerous nonprofits and brands, including:
  • Heifer International
  • Susan G. Komen for the Cure
  • Avon Breast Cancer Crusade
  • Wipe Out Kids’ Cancer
  • AT&T
  • Oracle
  • RewardStyle
  • Pepsico
  • UT Southwestern Medical Center

She is an ICF Georgetown certified executive leadership coach, co-founded Brite Dandelion and a Strategic Advisor for TO THE MARKET.

Words to live by:

“People may forget what you said, they may forget what you did, but they will never forget how you made them feel.”

– Maya Angelou

Melanie Copple

Social Impact & Sustainability Strategist

Where some see a clutter of brands, Melanie sees a world of partnerships. As an accomplished Brand Partnerships Director in the nonprofit and fashion industries, her experience includes fashion sustainability, trend analysis, business operations, marketing and supply chain logistics.

Melanie is dedicated to advancing social change in nonprofits and brands through environmental and sustainable responsibility practices. Her work has focused on educating consumers and brands on mindful uses of resources and transparent supply chains, and the adoption of sustainable practices to foster successful brand partnerships. Her roles with leading brands include:

  • Nest
  • Trina Turk
  • Versace
  • Maiyet

She is also the Director of Strategic Philanthropy at the FIT Foundation.

Words to live by:

“In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing.”

– Theodore Roosevelt

Hilliary Turnipseed

Inclusive Talent & Equitable Workplace Strategist

With a deep background in early-stage technology startups and social impact organizations, Hilliary seamlessly integrates diversity, equity, and inclusion strategies to help clients improve team performance, strengthen frameworks, and promote meaningful employee engagement.

Hilliary takes a strengths-based, human design approach to identifying and retaining top talent. Her work has impacted a diverse list of organizations, including:

  • Subject Matter
  • Axios
  • Black Girls CODE
  • Retail Leaders Industry Association (RILA)
  • Health in Her Hue
  • Discovery, Inc.
  • Curiositystream

In addition to her work with Good Scout, Hilliary serves as the Head of Strategic Talent Initiatives for talent advisory firm, Onboard Health, and as Head of Employer Branding for the digital media platform, Women 2.0.

Words to live by:

“If it doesn’t make sense, it’s usually not true.” – Judy Sheindlin

Tabea Sorino

Innovation and Sustainability Strategist

Coupled with an innate desire to improve upon the status quo, Tabea brings an extensive background in traditional fashion design management, product development, and supply chain systems to her roles as executive advisor and strategy consultant for digitally-native apparel start-ups and national apparel corporations.

Working on the product development and consultant sides, Tabea’s has dedicated her journey to guiding start-ups and leading apparel companies toward better sustainability practices through their value chains. She also serves as a speaker and moderator on top industry panels. He experience includes:
  • GOOD Magazine
  • Futuremade
  • Bally
  • ba&sh
  • >Madewell
  • MeUndies
  • Outdoor Voices
  • The Sustainable Fashion Forum
  • FIT’s Sustainability Conference
  • Fashion Revolution
  • Candid Entrepreneur

Words to live by:

“Transform yourself to transform the world.” – Grace Lee Boggs


We built Good Scout to unite the industry’s brightest, most experienced strategists to guide leaders and organizations toward positive social impact.

We’re fans of fresh insight, not redundant research.
We create strategies for easy execution.
We roll up our sleeves.
We open minds, including our own.
We tell you what you need to hear.
(That’s sometimes shocking, but always trustworthy.)
We propose what you need to succeed, not what we need to sell.
We scout your good.
We help you refine your strategy and find the right direction.

That’s what we’re about. Now, let’s talk about you.