You seek clarity. impact. growth. purpose.

We create the way.

See How We Work

To discover and amplify meaningful social impact in an ever-changing world, you need an experienced guide. We are the advisors you implicitly trust.

Good Scout Group’s visionary strategies help companies, nonprofits, and philanthropists realize their greatest aspirations.

A team with diverse backgrounds and executive experience across sectors, industries, and disciplines, we quickly go deep with you while building your capacity to take a quantum leap forward.

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How We Work

Living at the intersection of performance, branding, and data insights our approach is honed by experience and forged by discipline.

We unflinchingly confront your complexity and delight in untangling it. Our custom solutions illuminate the opportunities before you—and equip you to navigate the path to your aspiration.

How We Work

Living at the intersection of performance, branding, and data insights our approach is honed by experience and forged by discipline.

We unflinchingly confront your complexity and delight in untangling it. Our custom solutions illuminate the opportunities before you—and equip you to navigate the path to your aspiration.

Discover

We study your entire landscape and triangulate on the good you already have.

Deploy

We deliver what you need to chart a clear path forward.

Distill

We tell you the truth plainly sort wants from needs, and call out distractions.

Design

We collaborate on a plan that builds upon your strengths and steers clear of traps.

Capabilities

As management consultants, our work centers and pivots on the real scenarios you’re facing, not a list of standardized services. Clients turn to us for our expertise in:
  • Assessment and Analysis
  • Culture, Branding, and Positioning
  • Coaching and Thought Partnership
  • Operations Optimization
  • Revenue Growth and Diversification
  • Strategy and Integration
  • Assessment and Analysis
  • Culture, Branding, and Positioning
  • Coaching and Thought Partnership
  • Operations Optimization
  • Revenue Growth and Diversification
  • Strategy and Integration

Case Studies

National Park Foundation
Assessment and Analysis / Operations Optimization
Read the Case Study
Nationwide
Social Impact Strategy and Integration / Culture, Branding, and Positioning
Read the Case Study
No Kid Hungry / Share Our Strength
Coaching and Thought Partnership / Revenue Growth and Diversification
Read the Case Study

Team

Philips McCarty​

Founder and Consulting Partner

Founder of Good Scout Group, Philips is known for painting grand visions with a fresh edge, leading to game-changing social impact, corporate social responsibility, and purpose marketing initiatives.
Charisse Brown

Charisse Brown Marcus

President and Managing Partner

Good Scout’s president and managing partner, Charisse brings a relationally dynamic presence as she guides national and global organizations to new and greater levels of social impact.

Erin Dawkins​

Advisor and Senior Strategist​

Erin is an intuitive thinker with senior leadership experience in the corporate and nonprofit sectors, where she fosters collaboration that propels business objectives forward.

Cindy Jones-Nyland

Senior Strategist and Professional Certified Coach

An edge-dweller for bright ideas and new paths forward, Cindy’s extensive leadership experience generating social impact in all types of environments matches her passion for inspiring change.

Evelyn Allen

Director of Client Experience and Insights

Evelyn is an experienced marketer, content strategist, and researcher who strengthens organizations through effective communication and messaging backed by behavioral science.

Melanie Copple

Social Impact and Sustainability Strategist

Melanie advances change with her expertise in environmental and sustainable responsibility, including deep knowledge on mindful resource use and transparent supply chains.

Janelle Hahn

Senior Strategist

Janelle skillfully builds strategic and authentic partnerships, informed by her many years of national nonprofit development experience with an emphasis on corporate revenue and mutual brand alignment.

Elissa Brady-Sheehan

Strategist

Elissa is a relationally savvy fundraising and development professional who designs sustainable and mission-centered growth plans and is passionate about anchoring teams on leading with their why.

Blair Nordby

Strategist

Skilled across a range of disciplines, Blair builds impactful engagement and cultivation strategies that transform contacts into valued partners while thoughtfully stewarding supporter relationships.

Your Legacy + Ours

We built Good Scout Group to unite the brightest, most capable strategists to guide leaders and organizations in creating all kinds of positive change. Social impact is no passing trend. This is our life’s work.

It’s time to pursue your aspirations with the same mindset. Make your good a legacy that lasts.

Let’s Work Together

Atlanta ∙ Dallas ∙ Los Angeles ∙ New York

© 2022 GSG Collaborative LLC / hello@goodscoutgroup.com

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