How to Amplify Your Impact Through Meaningful, Sustainable Corporate Partnerships
Corporate partnerships can often be perceived as a necessary but inconvenient part of nonprofit fundraising, project management, and marketing. Amid programming and fundraising, human resources, and systems development, the micro-goals on your organization’s to-do list are endless, which may leave your partnership agreements feeling a bit flat. The reality is that thoughtful partnerships can be […]
Why Effective Social Impact Requires Enterprise-Wide Strategic Planning and Internal Alignment
Aligning your organization internally to maximize impact is an ongoing process. From small nonprofit start-ups to major legacy organizations, every group faces the tension of ensuring their strategic planning is integrated throughout departments and unifying around a single purpose. Good Scout Group President and Managing Partner Charisse Brown Marcus shares her expertise on building bridges […]
Driving Brand Affinity Through Your Social Impact Strategy
When it comes to brand strategy to build brand affinity, it’s tempting to focus solely on the surface facets of branding. But building trust with your audience through genuine emotional connection and shared values is an essential prelude to cultivating growth within your organization. Good Scout Group Senior Strategist Evelyn Allen shares how a well-developed […]
Managing Complex Change in Your Nonprofit Organization to Maximize Your Footprint for Impact
Each aspect of your organizational strategy plays a critical role in the health of your brand. But as you track a course toward your goals and implement tactics to scale growth and amplify impact, external factors can affect the fruition of your efforts. While optimizing on-the-ground program work is important, preparing for complex change and […]
The Constant Change Management Curve: An Executive Coach Explores the Top Factors Disrupting Impact Strategies Today
As society emerges from the worst years of the COVID-19 pandemic, many businesses and organizations are still struggling with change management to adjust to new consumer, client, and employee expectations. While it’s true that the pandemic had a significant impact on nonprofit organizations, the reality is that it only accelerated changes that were already on […]
An Inflection Point in Social Impact: ‘We Need a Collaboration-First Mindset’
2023 Key Takeaway: Collaborative efforts—alliances or mergers, collaborations, impact investing, and more—will become the front lines of strategic action for generating social impact. This article is part of our series, The Outlook on Impact: Movements and Moments We’re Betting On in 2023. Check back for additional topics. As social impact consultants, we get […]
Aligning Your Social Impact Strategy With Your Organization’s Brand Culture
When designing or carrying out your company’s social impact strategy, considering aspects of your brand and culture can help you realize an approach that is well-aligned with your business and that will better resonate with your audiences—from customers and consumers, to employees, to other stakeholders. Good Scout Group Advisor and Senior Strategist Erin Dawkins has […]